Westerlay Orchids Expands Assortment with Bromeliads (Floral Daily)
“At Westerlay, we meticulously evaluate new products before determining if an item is an appropriate fit for the organization”, says Jeff Karpman, Westerlay’s Director of Sales and Marketing. “At its core, Westerlay aims to provide high-value houseplants with a décor aesthetic aligning with our goal to 'Inspire Your Home.'
We also consider where the needs are in the market, as well as growing conditions, supply chain, customer/client engagement. We found Bromeliads to be the perfect fit for Westerlay as they are tropical plants with both flowering and non-flowering varieties, grow and ship within a similar climate as phalaenopsis, and are currently in demand within our core customer base.”
Read the full article on Floral Daily