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100,000 Orchid Challenge

Westerlay Donates Orchids to Bring Joy During COVID-19

Pediatric nurse receives donated orchid during COVID-19
Safefood Network receives donated orchids
Two nurses receive orchids as gifts


When the first news of the COVID-19 pandemic hit, our founder and CEO, Toine Overgaag, knew that he had some important decisions to make- and to pivot in order to keep his business afloat and his 120 employees retained. Just a few months away from Mother’s Day, the floral industry’s largest holiday, it was time for him and the team to get creative. That’s when Toine decided to launch the Box of Orchids platform which would allow him to send wholesale boxes of beautiful blooms to those in need. Toine wanted first and foremost to show his appreciation to the community and surrounding health care and front-line workers.

Toine set out with a goal to send 100,000 orchids to nurses, doctors, and other hospital staff in California. And the company announced the “100,000 Orchid Challenge” to uplift and inspire communities throughout California by sending orchids to front line workers and those isolated in quarantine.

Starting locally, Westerlay Orchids shipped to several major Los Angeles hospitals within the first week. In the weeks to follow, truckloads of orchids left the greenhouse for hospitals and non-profits all over California and neighboring states.


Thank you to our partners! 

Healthcare workers say thank you for donation

Hospitals + Urgent Cares:

Mammoth Hospital
City of Hope
St Mary’s
North Bay Healthcare
Sierra View Medical Center
Kaiser Oakland PICU Department
VNA Health
Centinela Hospital
Marian Hospital Urgent Care

Dignity Health
MLK Hospital
Living Water Clinic
SB Convalescent Hospital
USC Keck Medicine
Adventist (Glendale + Bakersfield)
Kaiser Fontana
Kaiser Ontario
Sansum Clinics
Los Robles Medical Center
Vitalant Blood Bank Ventura

Schools:

UCSB
Kellog School

Non-Profits:

Safe Food Net
The Hope Center
Dream Foundation

Churches:

Reality Carpinteria
Neue Church
Retirement Communities:
La Costa Glen
Casa Dorina